Da Penny siamo tutti 25enny.
Penny Market ha scelto, a seguito di una gara, The Big Now per la nuova campagna pubblicitaria. Nel 2019 l’insegna festeggia 25 anni di presenza in Italia con diverse iniziative e con un piano advertising dedicato, dal nome “25enny”. La creatività realizzata dall’agenzia di Dentsu Aegis Network vuole esprimere la gioia di fare shopping in uno dei negozi dell’insegna.
Penny Market has chosen, after a creative pitch, The Big Now for the new advertising campaign. In 2019 the brand celebrates 25 years of presence in Italy with various initiatives and with a dedicated advertising plan, named “25enny”. The creativity created by the agency of Dentsu Aegis Network wants to express the joy of shopping in one of the Penny Market store.
Date:
Marzo 2019
Project Title:
25 anni di Penny Market
Client:
Penny Market
Agency:
The Big Now
Credits:
Agency: The Big Now
Executive Creative Director: Marco Peyrano
Head of Creative Strategy: Silvia Cannata
Client Creative Director: Roberto Giardinelli e Mimmo De Musso
Art Director jr: Riccardo Maria Bruno
Copywriter jr: Shani Yekutiel
Account manager: Federica Sacco
Account: Viola Bergamo
Photographer: Piero Perfetto
Executive Creative Director: Marco Peyrano
Head of Creative Strategy: Silvia Cannata
Client Creative Director: Roberto Giardinelli e Mimmo De Musso
Art Director jr: Riccardo Maria Bruno
Copywriter jr: Shani Yekutiel
Account manager: Federica Sacco
Account: Viola Bergamo
Photographer: Piero Perfetto
